GOF 2.31and 2.3.3 Consumer Information

In the two sections of chapter two, Sarah Baase explains how the individual's information can leak out and cause more ads that invade privacy. Every time one fills out a warranty or questionnaire, the information on that paper or website is stored in huge database. Businesses then use powerful hardware to analyze the consumer data. This is process called data mining, the searching of masses of data to find new information or knowledge. The data mining information is then used to send the consumer products that they are more likely to buy. An example of this is a case of a woman who had a miscarriage and continued to receive mailings about baby products. Baase states, "But it is unreasonable to blame marketers or computerized mailing lists if the woman gave consent to the distribution of her name." Do you think it is unreasonable?